Loyalty programs like Myntra Insider increases the customer lifetime value that can greatly benefit the business. They help in increasing the CLV (Customer Lifetime Value)ĭata on Customer Lifetime Value includes how often a customer purchases from the site, the amount of money he spends, and for how long the customer has stayed with the brand. As a result, the total revenue of the brand increases.Ĥ.

As a result, they will feel special and stick to the brand.īy retaining old customers and attracting new ones to the online store, loyalty programs result in the increase of repeat purchases from each customer. Customers can get early access to sales and product launches. They provide exclusive personalized offers to old customers, thereby retaining them. For example, if he buys personal care products on Myntra, he can earn 10 points for every hundred bucks spend on shopping.Īpart from rewarding customers with discounts, offers, and points, loyalty programs also focus on customer recognition. The customer can earn Myntra Insider Points for shopping on Myntra website or app. The new customer feels delighted to get perks and privileges for being part of the program. Loyalty programs like Myntra Insider attract new customers by giving many privileges to them.

Let’s take a look at the top 5 benefits of loyalty programs: Customers earn Myntra Insider Points for joining the loyalty program and shopping on the site. Loyalty programs like Myntra Insider rewards and encourage customers who purchase from the company frequently. ECommerce brands use loyalty programs mainly to increase their customer base and retain old customers in today’s competitive market.

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